Who We Are

The entity which once was a small grocery named “PALESTINE GROCERY” had grown into a larger entity forming what is known and seen today as “Al Halees Group Trading Company”.

The main strategy which this entity was formed upon is the complete synergy to offer a unique and complete customer experience.

Al Halees Group is committed to offer only what can we deliver, not driven totally by the financial gains. From this base all our departments were formed.

As this may seem easy yet it was proven as a discipline very few can follow, particularly those who aimto serve their customers’ best. For our customers we aim not only to open a new opportunities for them through regular servicing but through collaborative work. Our aim is to create business partners along the way of opening new markets for us and new opportunities for our clients.

In the division which was established 1952.we began our quest for perfecting our services to our growing customers in domains that directly solve their problems At first we introduced weighing machines of best known quality at the time.Gradually other service machines were introduced to complement the food industry of the grown cities of Saudi Arabia we have done that starting at the mid sixties and continued till we completed the food and beverage service equipments line by mid seventies Now and after more than thirty five years in serving our customers we are truly proud that we represent the best equipments that money can buy,coupled with a service brought from our hearts to your heart Remember,in every corner in Saudi Arabia we have equipment working very hard for five years.we still serve them very proudly

Diversity as a main key element and part of our culture, fueling the business growth by attracting, developing and retaining the best talents. Our main target is innovation in the products and services we develop and provide, while offering support in the after sale services with best techs to create solutions. In short , we seek profitable growth through superior customer service, innovation, quality and commitment.

We are a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers, and provides a dynamic and challenging environment for our employees. Commit and Integrate the Islamic values in all our functions and cash flow.

  1. Accommodating the continuous changes in the market.
  2. Earning Customer loyalty by meeting their expectations.
  3. Utilize and improve our service sections.
  4. Sustain a robust management system.
  5. Growth by seizing market opportunities and building upon our strength and core competencies.
  6. Smooth the work system by automation and the good utilization of the technology.
  7. Creating business partners relations with customers.
  8. Improve our work force by focusing on employee development.
Synergy Across Business Portfolios

E stablishing a business model based on the synergy among our business portfolios, with an objective of enhancing the quality of services offered and provided to our clients and customers. Expanding the distribution network to cover all parts of the kingdom.

  Core Values

  1. Inside the organization


  • Selling products that is guaranteed.
  • Offering quality after sale services.


  • Information sharing among all departments is essential.


  • Securing wide set of brands that best suits customer needs and taste.


  • Having the courage to shape a new different selling experience.

Commitment & Respect

  • Respect among team members.
  • Mutual success depends on mutual respect, inside and outside the company.


  • Being able to speak out the truth and not only to serve our goals.
  • We are open, honest and direct in our dealings.

Continuous Improvement

  • Listen to our clients’ needs.
  • Customize solutions.

  2. Outside the organization

Market Focus

  • Study market demand and shifts on regular basis.
  • Listen and learn from customers.

Working Smart

  • Work efficiently to provide continuous products on our store shelves.
  • Flexibility to change.
  • Act fast when necessary.

© Copyrights 2014 - Al Halees Group.