In the division which was established 1952.we began our quest for perfecting our services to our growing customers in domains that directly solve their problems At first we introduced weighing machines of best known quality at the time.Gradually other service machines were introduced to complement the food industry of the grown cities of Saudi Arabia
we have done that starting at the mid sixties and continued till we completed the food and beverage service equipments line by mid seventies
Now and after more than thirty five years in serving our customers we are truly proud that we represent the best equipments that money can buy,coupled with a service brought from our hearts to your heart
Remember,in every corner in Saudi Arabia we have equipment working very hard for five years.we still serve them very proudly
Diversity as a main key element and part of our culture, fueling the business growth by attracting, developing and retaining the best talents. Our main target is innovation in the products and services we develop and provide, while offering support in the after sale services with best techs to create solutions. In short , we seek profitable growth through superior customer service, innovation, quality and commitment.
We are a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers, and provides a dynamic and challenging environment for our employees. Commit and Integrate the Islamic values in all our functions and cash flow.
- Accommodating the continuous changes in the market.
- Earning Customer loyalty by meeting their expectations.
- Utilize and improve our service sections.
- Sustain a robust management system.
- Growth by seizing market opportunities and building upon our strength and core competencies.
- Smooth the work system by automation and the good utilization of the technology.
- Creating business partners relations with customers.
- Improve our work force by focusing on employee development.
Synergy Across Business Portfolios
stablishing a business model based on the synergy among our business portfolios, with an objective of enhancing the quality of services offered and provided to our clients and customers. Expanding the distribution network to cover all parts of the kingdom.